ESPOLÒN® COCKTAIL FIGHTS BRING OUT THE CONTENDERS

FOR IMMEDIATE RELEASE

Looking for Knock-Out Cocktails, Espolòn Tequila Ignites Friendly Bartender Rivalries

SAN FRANCISCO (April 8, 2014) – “Are you a contender?” and “Them’s fighting words!” were the rallying cries to some of New York City’s best bartenders at last night’s kick-off to the 2014 Espolòn Cocktail Fights, a multi-city tour of bartender events hosted by Espolòn Tequila to crown the most creative and skilled bartender of the city. As the final round was fought and the ringside bell rang, it was Brett “The Inebriater” MacDonald who was left standing and crowned the champ of New York City.

This year, Espolòn Tequila, one of the fastest-growing premium tequilas on the market, is challenging top notch local bartenders in ten cities to square off against each other to present their most creative and daring Espolòn cocktails for the chance to be crowned the king cocktail poobah of his or her city. Last night’s battle held in Brooklyn, NY brought out top talent including Elijah “Shotgun of Harlem” Carroll, James “The Alabama Slamma’” Lombardino, and Jose “Rocket Man” Ibanez who went blow-for-blow in the finals. In the end, Brett “The Inebriater” MacDonald earned the Espolon Cocktail Fight belt with his final cocktail which included the New York-themed challenge ingredients of parmesean cheese, chili flakes, and local Brooklyn spicy pickles.

“Bartenders are the lifeblood of the spirits industry, so they deserve to be supported and celebrated. We are thrilled to be able to bring to the industry a fun night out full of high-energy, adrenaline-pumping matches while showcasing the skills and creative chops of some of the best bartenders in the business,” said Kathleen Schuart, Senior Director of White Spirits at Campari America.

Bartender coach and Espolòn brand advocate Justin Noel said it best when he proclaimed: “Yeah we crowned a champ, but more than that, this event celebrated awesome bartending, which is what Espolòn Tequila is all about. Cocktail Fights are about having fun, being creative, stirring things up and drinking some delicious Espolòn Tequila.”

Inspired by the works of classic Mexican artist José Guadalupe Posada and the iconic rooster, a symbol of Mexican national pride, Espolòn imparts true stories of life in real Mexico. Handcrafted with 100% Weber Blue Agave, these heralded premium tequilas are distilled in the Los Altos region of Jalisco, Mexico, and made at the artisan San Nicolas Distillery under the guidance of Master Distiller Cirilo Oropeza. Two marques are available in the U.S., Blanco and Reposado, both represent an outstanding value at a suggested retail price of $24.99 for a 750ml.

Additional Espolòn Cocktail Fights will take place throughout the spring and summer in Austin, Dallas, Houston, San Francisco, Los Angeles, San Diego, Seattle, Atlanta, and Chicago. Watch out for your Espolòn Cocktail Fight Champ at a bar near you http://www.facebook.com/EspolonTequila.

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Editor’s Note: Photos and recipes available upon request.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bulldog® Gin, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com.
Please enjoy our brands responsibly
Media images are available at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

Press Contact:
Ben Palos
Benson Marketing Group
US.MediaRelations@campari.com
(707) 254-1167

Date published:


Brands:
Espolòn ® Tequila

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