With Nearly Four Weeks Of Sign Ups Remaining, Negroni Week Looks To Exceed
Last Year’s Participant Total As Cocktail Enthusiasts Rally
To Raise Money For Local Charities
SAN FRANCISCO (May 6, 2015) – With the classic Negroni cocktail serving as the call to action, bars, restaurants and retailers across the U.S. and around the world are gearing up for the third-annual Negroni Week, June 1-7. During Negroni Week participants pledge to donate a portion of the proceeds from every Negroni or Negroni-related item to the charity of their choice. Currently, more than 1,000 hot spots from the U.S. and 23 additional countries across the globe have signed up on NegroniWeek.com. With nearly four weeks of signups left to go, the initiative is already close to exceeding last year’s total participation of 1,325 locations and has blown past 2014’s total of 18 countries.
Presented by Campari® and Imbibe Magazine, Negroni Week raised more than $120,000 for local charities last year. This year, Campari’s participation in Negroni Week is aiming even higher with the international theme: “A Drink For Your Cause, Make It Count.”
“The enthusiasm we have seen from bartenders, retailers, chefs, bakers and even artists for Negroni Week is nothing short of amazing,” said Dave Karraker, Vice President, Engagement & Advocacy for Campari America. “Now in its third year, Negroni Week has become a fantastic grassroots, word-of-mouth philanthropic campaign that allows everyone to give back to the charities that matter most to their local communities.”
“The rate at which folks are signing up to participate in Negroni Week is inspiring,” says Karen Foley, publisher of Imbibe Magazine. “The food and beverage industry has always demonstrated a passion for supporting the communities in which they serve. Negroni Week provides a rallying cry for everyone to come together to make a difference.”
To kick off the week, Campari and Imbibe will hold launch events across the country to help raise awareness for the cause and local charities:
- In New York at industry hotspot Happiest Hour
- In San Francisco taking over the Kimpton’s BDK
- Portland is gathering at Jacobsen Salt Co.
The variety of Negroni cocktails, Negroni-inspired food & confections and everything from Negroni artwork to fashion will be endless throughout the week with participants like these in the following cities:
- New York: 75+ participants with supporters like Tipsy Scoop with Negroni Ice Cream, Negroni Kit deliveries from Bartisanal.com, Eataly NYC, Marta, The Late Late, L’Artusi, Saxon + Parole and Pouring Ribbons.
- San Francisco: 50+ participants with places like Perbacco making Negroni Popcorn, Negroni Verrine desserts from Craftsman and Wolves, Negroni bowties from Tasty Ties, Humphry Slocombe Negroni Popsicles and Negroni Sorbet, a four-course Negroni Week dinner hosted by Chris Cosentino of Cockscomb, as well as the inaugural Negroni Week “Team Negroni” Bicycle Ride.
- Chicago: 50+ participants at neighborhood spots like Farmhouse Tavern, LUXBAR, Eataly Chicago, Quartino, The Violet Hour, and Red Door Tavern – even Negroni Soap from Soap Distillery.
- Portland: Nearly 40 participants with supporters like Salt & Straw with Negroni Ice Cream, District, Gilda’s Italian Restaurant, and Ava Gene’s, that is aging 300 Negronis in amphorae clay urns as part of the Negroni Social.
- Los Angeles: Nearly 50 participants at spots like Melrose Umbrella Co, Seven Grand, Bestia, Sotto, Eveleigh, and Honeycut.
- Pittsburgh: A handful of local favorites like Andys, Grapperia, Vallozzi’s, Carmella’s Plate and Pints, and The Summit Restaurant.
- Denver at Green Russell, where they are going for the record of World’s Largest Barrel Aged Negroni.
Bars, restaurants and other unique Negroni-loving vendors interested in signing up can go to www.NegroniWeek.com. This is also where consumers can find participating bars, restaurants, and retailers in their area to support during Negroni Week. Campari will be donating $10,000 to the top fundraising participant’s charity of choice.
Negroni fans nationwide will be encouraged to spread the word on social media to share their favorite Negroni-inspired item by using the hashtag #NegroniWeek on Twitter, Facebook and Instagram. In 2014, there was a #NegroniWeek tweet every 30 seconds on opening day.
Negroni Week 2015, held in partnership the U.S. Bartender’s Guild (USBG), uses the classic Negroni cocktail – made with, and only with, one part Campari, one part gin and one part sweet vermouth – as the catalyst to help raise funds for worthy causes important to the participating bars, restaurants and vendors that sign up.
Invented in Florence, Italy, in 1919, the exceptionally easy-to-create and even easier-to-enjoy Negroni is considered an aperitif – a drink traditionally consumed before a meal to stimulate the appetite. It can be served up in a cocktail glass or on the rocks, and it is always stirred, never shaken. For more information on the Negroni and Campari, visit www.Campari.com.
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About Negroni Week
In the summer of 2013, Imbibe Magazine launched Negroni Week, a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Now in its third year, Imbibe has teamed up with Campari again to present Negroni Week 2015. From June 1-7, retailers, bars and restaurants around the world will be mixing Negronis and selling Negroni-related items while donating a portion of proceeds from each sale to a charity of their choice. For more information, including a list of participating bars and upcoming events, visit www.negroniweek.com and follow the hashtag #NegroniWeek.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of BULLDOG® Gin.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 3 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com
Please enjoy our brands responsibly
Imbibe is the ultimate guide to liquid culture. In every issue of the James Beard award-winning magazine and on imbibemagazine.com, you’ll find the best drink recipes and everything you need to know about the people, places, flavors and cultures of drinks. Imbibe is a media company encompassing a magazine, website, books, videos, events and charitable initiatives, such as Negroni Week. Follow Imbibe on Twitter, Facebook and Instagram: @imbibe.
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