Press Releases Archive
SKYY SPIRITS STRENGTHENS SKYY® VODKA MARKETING UNIT
SAN FRANCISCO, CA (August 20, 2008) – Skyy Spirits, the definitive marketer and distributor of super-premium and luxury spirits brands in North America, welcomes a new member to its marketing team. Jason Daniel joins the progressive spirits company immediately as Senior Brand Manager for SKYY® Vodka, the industry’s number-one domestic premium vodka. In this role, Daniel will direct the national marketing programs supporting the flagship SKYY Vodka brand, as well as the new SKYY InfusionsTM, an all-natural infused experience made with premium SKYY Vodka and succulent real fruit, and SKYY90®.
“Jason is a welcome addition to our dynamic marketing department,” said Gerry Ruvo, President and CEO, Skyy Spirits. “His vast big brand experience, coupled with an in-depth knowledge of consumer behaviors and innovation, make him an ideal candidate for the SKYY Vodka team.”
Prior to joining Skyy Spirits, Daniel was with Constellation Brands where he served as Marketing Director for Clos du Bois Wines, the country’s number-one super-premium wine brand. In addition to his beverage experience, Jason was a brand manager at Del Monte Foods, one of the nation’s largest consumer packaged goods companies. Jason holds a Bachelor of Arts degree from Loyola University and an MBA from University of California Berkeley.
The 2008 year has already been an exceptionally successful one for the San Francisco-based vodka in the iconic cobalt blue bottle. In spring 2008, the company launched SKYY Infusions, which come in all-natural Citrus, Cherry, Grape, Raspberry and Passion Fruit. At the same time, the SKYY Vodka bottle received its first major redesign in 15 years, making it sleeker and more contemporary. In May, SKYY Vodka launched a comprehensive marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the blockbuster film Sex and the City. And this summer, SKYY Vodka was the official spirits sponsor of the 2008 New York City Gay Pride events.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.
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