Gruppo Campari

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Wild Turkey® Kentucky Straight Bourbon Whiskey Releases Limited Edition Wild Turkey “Tradition” Bourbon

LAWRENCEBURG, KY (September 30, 2009)—Wild Turkey® Bourbon, The Real Kentucky Straight Bourbon Whiskey, announces the release of Wild Turkey “Tradition,” a limited edition, 14-year-old, 101 proof bourbon. This Master Distiller Selection, only the third in this series of special selections, celebrates the history of the Wild Turkey Distillery and the traditions held dear by the people of Kentucky. Only 30,000 bottles are available worldwide and just 14,000 have been allocated to the U.S. Suggested retail price for a 750ml bottle is $100.

Wild Turkey Tradition has been aged for 14 years in new, white oak barrels with the heaviest (and most expensive) level of char. After aging in the “sweet spot” or what’s sometimes called the “center cut” of our oldest warehouses, the liquid was bottled at 101 proof in order to retain the true bourbon flavor as has always been done at the Wild Turkey Distillery. The unique packaging combines a traditional metallic base and metal cap with cork stopper with a clean contemporary glass bottle design. It is presented in a special wooden box with an insert describing the rich story behind the product.

“When you’re blessed with a talented father and son team of distillers like Jimmy and Eddie Russell, you want to celebrate their talented touch, and that’s what we’ve done with Tradition,” said Joe Uranga, Vice President of Marketing for Wild Turkey. “With such a limited number of bottles produced, we could easily ask more than $100 for this ultra-premium bottling, but that’s not what Wild Turkey is about. We don’t want to see Tradition become a mythical bottle, but instead we want it to be enjoyed by consumers who truly appreciate a fine, hand-crafted bourbon of such impeccable quality.”

As expected Wild Turkey Bourbon Tradition is a classic. The nose includes warming notes of molasses, raisins and mellowed oak married with the fresh essence of peeled oranges, sweet corn, honeydew melon and luscious vanilla. The taste is bold and crisp, filling the mouth with hints of rye, white pepper and orange zest. This bourbon builds on the warming notes in the nose and develops flavors of toffee and vanilla. The finish is very long with toffee and caramel lingering along with subtle undertones of oak and dried tobacco.

Previous limited editions from master and associate distillers Jimmy and Eddie Russell are Wild Turkey Bourbon Tribute (2004) and Wild Turkey Bourbon American Spirit (2007). The release of Wild Turkey Bourbon Tradition coincides with Bourbon Heritage Month.

About Wild Turkey

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Rare Breed®, American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com


Contact: pr@skyy.com